Principles of Marketing 17th Edition PDF (ebook)

6
Save 79%
$71.99
$14.99

by Philip T. Kotler (Author), Gary Armstrong  (Author)

ISBN-13: 978-0134492513
ISBN-10: 013449251X
Language: English
Format: PDF

 

* Downloads Instantly. No waiting. No restrictions.

* Includes Free Cloud Backup stored on our server.

* Read on any device.

 

For Principles of Marketing courses that require a comprehensive text.

 

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

 

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Customer Reviews

4.8 Based on 6 reviews
5 ★
83% 
5
4 ★
17% 
1
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Write a Review
  • Reviews

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

AA
05/18/2019
Alfredo Ayala

Thank you

Thank you for the wonderful price and service.

G
03/25/2019
GP

Easy

The digital download is so easy to use, price is perfect and affordable.

AC
02/21/2019
Amazon Customer

got what i needed for class

got what i needed for class.

DC
12/28/2018
Doris Crockett

Used for a college course.

Great book

T
10/18/2018
Talia

Five Stars

Great condition!